• 0121 585 5725
  • Claims out-of-hours: 07792 158216
An image of our SME Administator, Lauren Hutchings, standing infront of a window where motivational quotes have been displayed on sheets of A4 paper.

Why does FISH Philosophy Work?

Over the last few weeks, we have been posting about an attitude that we adhere to in our business. Known as the FISH Philosophy, this is an individual process that collectively, will give a great deal of power to the growth and success of the business.

Pikes Place, a fish market in Seattle, is known for its fun style of business. During the course of their business, they throw fish around.

They have a sign that says, “Caution: Low Flying Fish.” Any business that has a sign about low flying product must be having fun. The employees love working there because they are engaged. They allow people to have fun and hire people according to their attitude. They make sure that their employees are excited about creating a great experience.

People from all over the world visit this historic place to buy fish and watch the show. So it also attracts customers who are looking to buy quality fish and have a fun experience.

 Everybody wins!

John Christensen noticed the magic at Pike’s Place and created a documentary called “Fish!” which then spawned the book Fish Philosophy. There are four main concepts that Fish Philosophy focuses on. They are…

Be There

An employee who is engaged in his/her work isn’t concerned about anything, but the job at hand. They are there to do good work. The more we can get lost in the work the more fun it is.

“It means getting out of your own ‘world’ so you can BE THERE for someone else. It means setting aside emotional baggage from the past, and worries about the future in order to appreciate the opportunities you have available to you, right now.”

Choose Your Attitude

What we choose to focus on will determine how we feel. If all we do is complain about making more money or wanting a better boss, we are creating a negative mindset. If we choose to focus on our wonderful co-workers and how we enjoy the work that we do, we are choosing to see the positive in our situation.

“Most of us believe our attitudes are caused directly by outside influences like unpleasant experiences or negative people. But while external pressures may trigger our feelings, we are the ones wearing those feelings like a suit of clothes. We can either be subservient to external events, few of which we have any control over, or we can take charge of our own response.”

Make Their Day

We talk about the importance of specifically giving gratitude to others. Gratitude makes the giver feel good as well as the person who receives the compliment. When we stop worrying about how we are going to be happy at work and focus on helping others be happy, the by-product is that our happiness increases.

“At a deeper level, “make their day” means taking a genuine interest in the unique gifts of others. Spontaneous or planned, when you make the effort to brighten someone’s day—not because you want a reward, but because that’s the person you want to be—you receive an internal gift that makes life even more meaningful as well. No matter what, making someone’s day is a win-win. Every single time.”


Having fun at work is a must. If all a company does is make products and push them down people’s throats then work is a drag.

“An ‘all-business’ approach has a human cost: It’s not inspiring. We shut down emotionally and many who might make creative contributions keep that part of themselves at home.”

Fish Philosophy and Work Happiness Go Hand in Hand

When we work in the now (Be There), stop complaining and start noticing the good in our lives (Choose Attitude), recognize the importance of giving gratitude (Make their Day), and have fun at work (Play), then we are creating a work life that makes us happy.

And we all know that if we are happy, we get the best results.

If you are interested in FISH! then please go to www.fishphilosophy.com.

More than 1500 companies in the West Midlands area are currently enjoying great levels of service with BEAM. With our focus on relationship building coupled with the high levels of attention to detail, you can be assured of a best in business service. Are you ready to join?

Author: Kevin Maddox, BEAM
Credits: Karl Staib “Why Fish Philosophy Works” (www.workhappynow.com/2009/03/why-fish-philosophy-works/. Pub. 2009)

Heather Adams

Leave a Reply