Privacy Policy

This privacy policy sets out how BEAM uses and protects any information that you give BEAM when you use this website.

BEAM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

BEAM may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1995.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
  • We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a “device”) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites do this whenever a user visits their website in order to track online traffic flows.

The website asks permission to track users using Google Analytics cookies through a pop-up message on entry to the site. The website also asks user permission for the use of a Google Maps API and associated cookies on the contact page, with a button on the page. These are the only non-necessary cookies that the website uses.

This website does not store any information that would, on its own, allow us to identify individual users of this service without their permission. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes. Cookies are not shared with any third parties.

Cookie name & purpose


A Cookie used by Google the NID cookie contains a unique ID Google uses to remember the users preferences and other information. To view Google’s privacy and terms visit

This is a necessary cookie.

Google Maps Consent

BEAM ask the user to give permission before they are able to use the Google Maps plugin on the Contact Page. This is so that the user is aware that by using the Contact Form, they have agreed to use Google Map’s Cookies. BEAM do not share any personally identifiable data and only process your information with the purpose to display the map tile on this site.

This cookie remembers when a user has given their permission to use Google Maps’ Cookies. To view more about Google Maps’ Privacy Policies visit and

Cookie Consent Pop Up


This Cookie remembers that the user has given permission for BEAM to use necessary Cookies.

This is a necessary cookie.


This Cookie remembers that the user has given permission for BEAM to use non-necessary Cookies for Google Analytics.

This is a necessary cookie.


This Cookie remembers that the user has viewed the BEAM Privacy Policy.

This is a necessary cookie.

Google Analytics

BEAM collect information about how the user interacts with the BEAM website. This includes, but is not limited to, session duration, user behaviour, pages viewed, exit pages, landing pages and bounce rates. Google Analytics and BEAM keep this information for 26 months after the last period of activity on the website.

Click to learn more about “How Google uses data when you use our partners’ sites or apps”.

_ga or _gid

These Cookie is used to distinguish users from each other. _ga expires after 2 years. _gid expires after 24 hours.

_gat or _dc_gtm_<property-id>

This Cookie is used to limit the amount of requests made by a user or bot. They expire after 1 minute.

AMP Token

This is a token that may retrieve the Client ID from AMP client service. It expires between 30 seconds and a year.


Contains campaign related information for the user. This expires after 90 days. Click to learn more.


BEAM uses Iframe YouTube videos on this website. To protect your privacy, BEAM have used ‘No Cookie’ Iframes exclusively on this website. This means that BEAM do not enable YouTube to us Cookies that track viewing behaviour. However, if the viewer clicks or taps out of the embed and is redirected to another website or app, that website or app may track the viewer’s behaviour as per that website or app’s policies and terms.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to BEAM, 5th Floor, Trinity Point, New Road, Halesowen, Birmingham, West Midlands, B63 3HY.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.